Marketers have more ways to reach their audience than ever before, and consumers are bombarded with more brands vying for their attention. In this crowded and noisy space, promotional products have the ability to cut through the clutter and make a lasting impression.
We've compiled the top reasons and impactful highlights of why you should incorporate or lead with promotional products and custom swag in your marketing strategy.
Consumers have spoken, and they love it.
First and foremost, branded promotional products have an undeniable impact on brand perception. In a Vistaprint study of 2,000 consumers:
76% said their perception of a brand changed in a positive way after receiving a promo product.
46% said they “love” receiving promo products.
40% of consumers were more likely to write a positive review after receiving a promo product.
Still not convinced? In an ASI survey, promo gifts were the most highly regarded form of advertising, beating out television, internet, and mobile.
Promotional products speak volumes without uttering a single word.
Promotional Products make an instant impression and say a lot about your brand’s personality in a very short amount of time. No need to air advertisement after advertisement to get your culture or vibe across.
For instance, promotional products can effectively communicate your brand's identity. Instead of merely stating that your company prioritizes sustainability, a reusable tote bag made from recycled materials can demonstrate this commitment.
Also consider other ways you can align promotional products with your values or focus, such as a high-tech gadget item from an innovative strategy-focused brand.
In fact, in research conducted by PPAI, 9 out of 10 consumers agreed that promo products were a good way to learn about a new business in the area.
They are bound to make your Chief Financial Officer happy.
As more companies are tightening their purse strings, marketers need to consider channels that are cost effective. An ASI study found cost per impression, or CPI, for promotional products is $0.007 compared to $0.019 for primetime TV. Promotional products also had a lower CPI than magazine and newspaper advertisements.
Thinking about foregoing any swag at your next event or trade show? We wouldn’t recommend it as it is sure to make your brand forgettable. You are vying for attention and recall, and attendees will have physical reminders from other brands at their fingertips. If you are working with a tight budget, consider low cost items that still hit a punch with consumers, such as branded pens or reusable tote bags.
Promotional products have staying power.
Speaking of impressions, the longevity and repeated exposure of branded items provide continuous visibility. Just imagine, your marketing campaign’s promotional hat on someone at the hottest concert in town or your branded water bottle at a packed yoga studio. Promotional products can generate thousands of impressions over their lifetime and can garner attention days, months, or years after it was given.
I am on board. Now what?
To benefit from all these wonderful advantages, follow the philosophy - Be a thoughtful gift giver. Consumers across studies prefer useful, unique, and quality items. Popular items that run the gamut on cost include:
Pens
Water bottles and tumblers
Beverage insulators
T-shirts
Zip-up fleece jackets
Eco-friendly tote bags
Wireless or universal chargers
Cell phone accessories
Check out our promo marketplace https://www.promoplace.com/g2marketingandevents for more product ideas. We even spotlight our top categories and budget saver options.
If you want expert help from event planners to find the perfect items to compliment your brand, contact G2 Marketing and Events https://www.g2marketingandevents.com/contact.
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